Miki Agrawal, the trailblazing entrepreneur behind groundbreaking ventures like WILD, THINX, and TUSHY, has made it her mission to challenge societal norms and pave the way for sustainable, taboo-shattering solutions. Agrawal’s innovative spirit knows no bounds, from introducing New York City to its first farm-to-table, gluten-free pizza restaurant to revolutionizing feminine hygiene with period-proof underwear.
Her latest endeavor, TUSHY, addresses traditional toilet paper use’s environmental and health drawbacks. Agrawal seeks to convert America into a nation of bidet enthusiasts by offering affordable, easy-to-install bidet attachments, promoting better hygiene, reduced waste, and the conservation of millions of trees annually. Despite initial skepticism and prudish pushback, TUSHY has garnered a devoted following, with the COVID-19 pandemic further highlighting the benefits of bidets amidst toilet paper shortages.
Agrawal’s entrepreneurial journey is a testament to her resilience and ability to transform personal experiences into impactful businesses. From a life-altering 9/11 experience that led her to pursue her passions in soccer, film, and entrepreneurship to the serendipitous moments that sparked the ideas for THINX and TUSHY, Agrawal’s path is marked by a willingness to question the status quo and provide tangible solutions.
Beyond her business achievements, Agrawal is deeply committed to social causes. A portion of THINX sales supports the provision of reusable menstrual pads to women in Uganda. She also champions women’s empowerment and fosters a community of like-minded, purpose-driven individuals in her personal and professional life.
As bidets gain traction in Western societies, the debate surrounding their use versus toilet paper takes center stage. Proponents argue that bidets offer superior hygiene, reduce the risk of infections and irritations, and are more environmentally friendly by lowering toilet paper consumption and its associated deforestation and carbon emissions. Agrawal speaks passionately about the physical relief and cleanliness she experienced after switching to bidet use.
Culturally, bidets have long been a mainstay in Asia and Europe. At the same time, North America has been slower in adopting them due to entrenched habits and perceptions. However, Agrawal’s advocacy and the growing focus on sustainability are gradually shifting attitudes, with more Americans embracing the benefits of bidet technology.
Miki Agrawal’s role in popularizing bidets cannot be overstated. Through her innovative product design, tireless advocacy, and thought leadership, she has played an instrumental role in bringing bidets into the mainstream consciousness. Her efforts align with the increasing demand for eco-friendly, health-conscious solutions, cementing her reputation as a visionary entrepreneur and social innovator.
As Agrawal continues to disrupt industries and challenge societal norms, her impact extends far beyond the realm of bidets. With her bestselling books, “Do Cool Sh*t” and “Disrupt-Her,” and her sought-after speaking engagements, Agrawal inspires others to question the status quo, pursue their passions, and create positive change in the world. Through her unwavering commitment to sustainability, women’s empowerment, and innovation, Miki Agrawal is not just ushering in a new golden age of the bidet—she’s redefining what it means to be a purpose-driven entrepreneur in the 21st century.
